What is app store optimization (ASO)?

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What is app store optimization (ASO)?

App Store Optimization (ASO) or App Store SEO is the process of optimizing an application listing in the app stores, in order to maximize its visibility.EXPLORE: When users browse your product page or store listing, why will they decide to download your app?To get more news about Mobile App Development Price, you can visit aso700.com official website.

The goal is to increase traffic to the listing and improve your conversion rate to generate the maximum volume of organic downloads.This process requires a critical understanding of how the stores work, how your target groups behave, and which are the most relevant keywords they will use to find apps or discover new ones like yours.

APP STORE OPTIMIZATION is a process. It’s not a magic recipe. It has a lot to do with market research and what your competitors do (you’ll often want to be found for the same keywords!).

ASO is not something you can do once and then be finished.. App Store Optimization needs to be done on an ongoing basisUnfortunately, we don’t know the true algorithms Apple and Google are using, and they frequently change. However, we do know that some things can affect your app store rankings more than others.

On-metadata factors are elements you can master or modify within App Store Connect or Google Play Console. You are 100% in control.These elements include app name/title, description, short description, subtitle, promo text, keywords, categories, app icon, screenshots, and video.

Off-metadata factors are elements you can’t control 100%: app size, speed of installs, ratings, and reviews.While you are still in the process of developing your app, it is a good idea to do some research about your target groups and how your competitors perform. To optimize your product page/store listing, you need to know how your competitors present themselves, which keywords and sales argumentation they use, but also how you can be different.

To identify your target groups, it is also useful to know how users of your competitors’ apps searched for those apps. A tool like App Annie or apptopia can be helpful. They identify the keywords your competitors are using and their popularity.

If you have the budget to do some real market research, try to understand the reasons your target groups download and use your app and how you differentiate from your competitors.
With that knowledge you’ll be able to define how you want to present yourself. Are you going to use the same keywords as your competitors or are you going to use more unique keywords that associate with your individual value proposition? Are you going to try to reach a top 10 ranking for some very popular keywords or do you prefer to get a top spot for some keywords with a lower search volume? Are you going to emphasize some features where your competitors also have a strong offer or are you going to emphasize those features unique to your offer?

ASO is a continuous process so once your app is in the store you should continue to monitor the performance of your competitors with regular intervals and continue to optimize the keywords you are using.

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