App Store Optimization – The Importance of Marketi

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App Store Optimization – The Importance of Marketing During The Holidays



It’s often said that the holiday season is “the most wonderful time of the year,” but it’s also the most competitive time from a marketing perspective. Ongoing App Store Optimization efforts are a must-have all year, but increased competition and seasonally relevant trends make Q4 a particularly important season.To get more news about Android App Store Optimization, you can visit aso700.com official website.

In the final quarter of the year, app developers and marketers are firing on all cylinders to reach users during the holiday rush. With each year comes new devices; with new devices come new users; with an increase of new users comes an increase of advertisers looking to get their attention. Even apps without a holiday focus will need to increase their marketing efforts to play on an even field during this competitive time.

App Store Optimization (ASO) is essential to achieve this. As we enter Q4, developers must be sure to update their app listings on time, including their keywords and creative sets, to both take advantage of the season and prepare for the competition.
The App Store and Google Play Store need time to merchandize an app for its keywords and the apps need time to build their rankings – developers can’t update their keywords and creatives the night before Thanksgiving and expect to be at the top of the search results in time for Black Friday.

It takes roughly 3-4 weeks for the stores to fully merchandize an updated store listing, although that time can be accelerated if you are also running paid campaigns like Apple Search Ads.

You’ll need time to gather data and figure out what aspects of your store listing perform best, which can take a few weeks as well. During this time, you’ll want to monitor your performance, identify what features and keywords are impacted by the seasonal trends, and adjust your listing accordingly.

You’ll want to give yourself at least a month to index and rank for the new keywords and see how well the optimization is working. Starting too late can result in missed opportunities to optimize for the season and give your competitors a head-start. Be sure to start early, so you can have a lead over your rivals as you enter the competitive season and rank well for your holiday-focused keywords.
App Store Optimization is an ongoing process, requiring consistent updates based on user trends. As seasonal trends cause user demand and search terms to fluctuate, the updates must be adjusted accordingly. What users search for during the summer can be very different from what they’re looking for during the winter months. Events like holidays can influence user search trends as well, and there’s no shortage of holidays in Q4.

App developers need to keep up with these changes to ensure their app store listings are targeting the terms and highlighting features that users care about in-the-moment. Even apps unrelated to the holidays will want to keep an eye on changing keyword trends and update to capitalize on them as new users flock to the app stores. This can help apps stay competitive and make the most of the seasonal demand.

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