Consumer intelligence research on steroids

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Consumer intelligence research on steroids

From its headquarters in India, to hubs in Australia, the United States, and the UK, Stylumia’s teams work with fashion, sports, and lifestyle brands that represent companies of all sizes worldwide.

Instead of brainstorming solely by intuition, designers and buyers log into their personalized portal to storyboard ideas using Stylumia’s AI-fueled algorithm or their own images for design inspiration. As they select colors, materials, patterns, and other product features, Stylumia instantly surfaces trending demands against the designer’s ideas. They can view similar products, see where selling levels are highest, and save and share their ideas with colleagues.

For retail merchandisers, the tool improves forecast accuracy for better assortment planning down to the local level. They can see which sizes, colors, and styles are most popular by geography. Subramanian added that the platform is not just for large consumer brands.

“We’re democratizing intelligence for small and mid-size companies that can use these insights for their growth too, bringing the right products to the right geographies at the right time,” he said.

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